{"id":1919,"date":"2025-11-21T19:35:47","date_gmt":"2025-11-21T18:35:47","guid":{"rendered":"https:\/\/neo-creation.de\/ru\/?p=1919"},"modified":"2026-02-20T14:37:15","modified_gmt":"2026-02-20T13:37:15","slug":"formula-silnogo-brenda","status":"publish","type":"post","link":"https:\/\/neo-creation.de\/ru\/blog\/formula-silnogo-brenda\/","title":{"rendered":"\u0424\u043e\u0440\u043c\u0443\u043b\u0430 \u0441\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430"},"content":{"rendered":"\n

\u0411\u0435\u0437 \u0431\u0440\u0435\u043d\u0434\u0431\u0443\u043a\u0430 \u0432\u0430\u0448 \u0431\u0438\u0437\u043d\u0435\u0441 \u0440\u0438\u0441\u043a\u0443\u0435\u0442 \u043e\u0441\u0442\u0430\u0442\u044c\u0441\u044f \u043d\u0435\u0437\u0430\u043c\u0435\u0442\u043d\u044b\u043c.<\/p>\n\n\n\n

\u041a\u043e\u0433\u0434\u0430 \u0441\u0442\u0430\u0440\u0442\u0430\u043f \u0432\u044b\u0445\u043e\u0434\u0438\u0442 \u043d\u0430 \u0440\u044b\u043d\u043e\u043a, \u0447\u0430\u0441\u0442\u043e \u043a\u0430\u0436\u0435\u0442\u0441\u044f, \u0447\u0442\u043e \u0433\u043b\u0430\u0432\u043d\u043e\u0435 \u2013 \u0441\u043a\u043e\u0440\u0435\u0435 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0441\u0430\u0439\u0442<\/a>. \u0417\u0430\u0442\u0435\u043c \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443<\/a> \u0438 \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0438\u0442\u044c \u043f\u0435\u0440\u0432\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438. \u041d\u043e \u043e\u043f\u044b\u0442 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442: \u0435\u0441\u043b\u0438 \u0443 \u0431\u0440\u0435\u043d\u0434\u0430 \u043d\u0435\u0442 \u0447\u0451\u0442\u043a\u043e\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0438, \u0432\u0435\u0441\u044c \u044d\u0442\u043e\u0442 \u043d\u0430\u0431\u043e\u0440 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0447\u0435\u0440\u0435\u0437 \u0440\u0430\u0437. \u041a\u0430\u043a \u0431\u0443\u0434\u0442\u043e \u0432\u044b \u0436\u043c\u0451\u0442\u0435 \u043d\u0430 \u0433\u0430\u0437, \u0430 \u043c\u0430\u0448\u0438\u043d\u0430 \u0431\u0443\u043a\u0441\u0443\u0435\u0442.<\/p>\n\n\n\n

\u0411\u0440\u0435\u043d\u0434\u0431\u0443\u043a<\/a> \u0432 \u044d\u0442\u043e\u0439 \u0438\u0441\u0442\u043e\u0440\u0438\u0438 \u2013 \u043d\u0435 \u0444\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c. \u042d\u0442\u043e \u044f\u0434\u0440\u043e, \u0432\u043e\u043a\u0440\u0443\u0433 \u043a\u043e\u0442\u043e\u0440\u043e\u0433\u043e \u0444\u043e\u0440\u043c\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u0432\u0435\u0441\u044c \u0441\u0442\u0438\u043b\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u041e\u043d \u0437\u0430\u0434\u0430\u0451\u0442 \u0431\u0438\u0437\u043d\u0435\u0441\u0443 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440, \u0434\u0435\u043b\u0430\u0435\u0442 \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438 \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u044b\u043c\u0438 \u0438 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u0443 \u0441\u0440\u0430\u0437\u0443 \u043f\u043e\u043d\u044f\u0442\u044c, \u043a\u0442\u043e \u0432\u044b \u0438 \u043f\u043e\u0447\u0435\u043c\u0443 \u0432\u0430\u043c \u0441\u0442\u043e\u0438\u0442 \u0434\u043e\u0432\u0435\u0440\u044f\u0442\u044c.<\/p>\n\n\n\n


\u041e\u043f\u044b\u0442 \u0440\u044b\u043d\u043a\u0430<\/h2>\n\n\n\n

\u0418\u0441\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u043d\u0438\u044f \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442, \u0447\u0442\u043e \u0441\u0438\u043b\u044c\u043d\u044b\u0439 \u0438 \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u0440\u0435\u0430\u043b\u044c\u043d\u043e \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/p>\n\n\n\n

\u0412 \u0441\u0442\u0430\u0442\u044c\u0435 Journal of Business Research<\/strong><\/a> (2024) \u0443\u0447\u0451\u043d\u044b\u0435 \u043e\u0442\u043c\u0435\u0447\u0430\u044e\u0442, \u0447\u0442\u043e \u043a\u043e\u0433\u0434\u0430 \u0431\u0440\u0435\u043d\u0434-\u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u044c \u044f\u0441\u043d\u0430, \u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u044b, \u044d\u0442\u043e \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0442\u044c \u0432\u044b\u0440\u0443\u0447\u043a\u0443 \u0438 \u0441\u0442\u0440\u043e\u0438\u0442\u044c \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0443\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u043f\u0440\u043e\u0434\u0430\u0436.<\/p>\n\n\n\n

\u0421\u0438\u0441\u0442\u0435\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043e\u0431\u0437\u043e\u0440 Heliyon<\/strong> <\/a>(2024) \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u0435\u0442: \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u044b\u0439 \u0438\u043c\u0438\u0434\u0436 \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043a\u043e\u0440\u0440\u0435\u043b\u0438\u0440\u0443\u0435\u0442 \u0441 \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0451\u043d\u043d\u043e\u0441\u0442\u044c\u044e \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0438 \u0438\u0445 \u0433\u043e\u0442\u043e\u0432\u043d\u043e\u0441\u0442\u044c\u044e \u043e\u0441\u0442\u0430\u0432\u0430\u0442\u044c\u0441\u044f \u0441 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0435\u0439 \u043d\u0430\u0434\u043e\u043b\u0433\u043e. \u041f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0438 \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0441\u0442\u0438\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u044e\u0442 \u043f\u0440\u043e\u0447\u043d\u0443\u044e \u044d\u043c\u043e\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u0443\u044e \u0441\u0432\u044f\u0437\u044c \u0441 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439. \u0412 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u0439 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0435<\/a> \u044d\u0442\u043e \u043e\u0442\u0440\u0430\u0436\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u0445 \u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0438 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432.<\/p>\n\n\n\n

\u0418 \u043d\u0430\u043a\u043e\u043d\u0435\u0446, \u043f\u0440\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0442\u043e\u0447\u043a\u0430 \u0437\u0440\u0435\u043d\u0438\u044f \u043e\u0442 Nielsen <\/strong><\/a>\u2013 \u043e\u0434\u043d\u043e\u0433\u043e \u0438\u0437 \u043a\u0440\u0443\u043f\u043d\u0435\u0439\u0448\u0438\u0445 \u043c\u0438\u0440\u043e\u0432\u044b\u0445 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0443\u0436\u0435 \u0431\u043e\u043b\u0435\u0435 100 \u043b\u0435\u0442 \u0438\u0437\u0443\u0447\u0430\u0435\u0442 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439 \u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u044b<\/a>. \u0421\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0438\u0445 \u043e\u0442\u0447\u0435\u0442\u0443, 59% \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0432\u044b\u0431\u0438\u0440\u0430\u044e\u0442 \u0437\u043d\u0430\u043a\u043e\u043c\u044b\u0439 \u0431\u0440\u0435\u043d\u0434<\/a>, \u0434\u0430\u0436\u0435 \u0435\u0441\u043b\u0438 \u043e\u043d \u0441\u0442\u043e\u0438\u0442 \u0434\u043e\u0440\u043e\u0436\u0435.<\/p>\n\n\n\n

\u041d\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0435 \u044d\u0442\u043e \u043f\u043e\u0434\u0442\u0432\u0435\u0440\u0436\u0434\u0430\u044e\u0442 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b\u0435 \u043c\u0438\u0440\u043e\u0432\u044b\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. Apple<\/strong> \u0443\u0437\u043d\u0430\u0451\u0442\u0441\u044f \u0441 \u043f\u043e\u043b\u0443\u043e\u0431\u043e\u0440\u043e\u0442\u0430 \u2013 \u0438\u0445 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u0438\u0437\u043c \u0441\u0442\u0430\u043b \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u044b\u043c \u0441\u0438\u043d\u043e\u043d\u0438\u043c\u043e\u043c \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0439. Coca-Cola<\/strong> \u043f\u0440\u0435\u0432\u0440\u0430\u0442\u0438\u043b\u0430 \u043a\u0440\u0430\u0441\u043d\u044b\u0439 \u0446\u0432\u0435\u0442 \u0438 \u0431\u0443\u0442\u044b\u043b\u043a\u0443 \u0432 \u0441\u0438\u043c\u0432\u043e\u043b \u043f\u0440\u0430\u0437\u0434\u043d\u0438\u043a\u0430. LEGO<\/strong> \u0432\u044b\u0440\u043e\u0441 \u0438\u0437 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f \u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0442\u043e\u0440\u043e\u0432 \u0432 \u043f\u043e\u043b\u043d\u043e\u0446\u0435\u043d\u043d\u0443\u044e \u043c\u0438\u0440\u043e\u0432\u0443\u044e \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u0443.<\/p>\n\n\n\n


\u041a\u043e\u0433\u0434\u0430 \u0431\u0440\u0435\u043d\u0434\u0431\u0443\u043a\u0430 \u043d\u0435\u0442 \u2013 \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442\u0441\u044f \u0445\u0430\u043e\u0441<\/h2>\n\n\n\n

\u041a\u043e\u0433\u0434\u0430 \u0431\u0440\u0435\u043d\u0434\u0431\u0443\u043a\u0430 \u043d\u0435\u0442, \u0441\u043e\u0446\u0441\u0435\u0442\u0438<\/a> \u0432\u044b\u0433\u043b\u044f\u0434\u044f\u0442 \u0442\u0430\u043a, \u0431\u0443\u0434\u0442\u043e \u0438\u0445 \u0432\u0435\u0434\u0443\u0442 \u0442\u0440\u0438 \u0440\u0430\u0437\u043d\u044b\u0445 \u0447\u0435\u043b\u043e\u0432\u0435\u043a\u0430 \u0441 \u0440\u0430\u0437\u043d\u044b\u043c \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d\u0438\u0435\u043c. \u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u043d\u0435 \u0443\u0437\u043d\u0430\u0451\u0442\u0441\u044f, \u0434\u0435\u043d\u044c\u0433\u0438 \u0443\u043b\u0435\u0442\u0430\u044e\u0442 \u0431\u0435\u0437 \u043e\u0442\u0434\u0430\u0447\u0438, \u043a\u043b\u0438\u0435\u043d\u0442\u044b \u043d\u0435 \u0443\u0437\u043d\u0430\u044e\u0442 \u0432\u0430\u0448 \u0431\u0438\u0437\u043d\u0435\u0441. \u0421\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0435\u0433\u043e \u0441\u043d\u043e\u0432\u0430 \u0438 \u0441\u043d\u043e\u0432\u0430 \u043d\u0443\u0436\u043d\u043e \u043f\u0440\u0435\u0437\u0435\u043d\u0442\u043e\u0432\u0430\u0442\u044c, \u043a\u0430\u043a \u0432\u043f\u0435\u0440\u0432\u044b\u0435. \u0412 \u0438\u0442\u043e\u0433\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0434\u043e\u0440\u043e\u0436\u0435, \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0441\u043b\u0430\u0431\u0435\u0435. \u041a\u0430\u043a \u0432\u0435\u0434\u0440\u043e \u0441 \u0434\u044b\u0440\u043a\u043e\u0439 \u2013 \u043d\u0430\u043b\u0438\u0432\u0430\u0435\u0448\u044c \u0431\u043e\u043b\u044c\u0448\u0435, \u0430 \u0442\u043e\u043b\u043a\u0443 \u043c\u0435\u043d\u044c\u0448\u0435.<\/p>\n\n\n\n

\u0421\u0438\u043b\u044c\u043d\u044b\u0439 \u0431\u0440\u0435\u043d\u0434 \u0443\u043f\u0440\u043e\u0449\u0430\u0435\u0442 \u0440\u0430\u0431\u043e\u0442\u0443 \u0441 \u0441\u0430\u0439\u0442\u043e\u043c<\/a>. \u041a\u043e\u0433\u0434\u0430 \u0432\u0438\u0437\u0443\u0430\u043b\u044c\u043d\u0430\u044f \u0438 \u0441\u043c\u044b\u0441\u043b\u043e\u0432\u0430\u044f \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u044c \u0443\u0436\u0435 \u0441\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0430, \u0441\u0430\u0439\u0442 \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0432\u0438\u0442\u0440\u0438\u043d\u043e\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u0430 \u043f\u043e\u043b\u043d\u043e\u0446\u0435\u043d\u043d\u044b\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u043a\u043e\u043c\u043c\u0443\u043d\u0438\u043a\u0430\u0446\u0438\u0438. \u041b\u043e\u0433\u043e\u0442\u0438\u043f, \u0446\u0432\u0435\u0442\u043e\u0432\u0430\u044f \u043f\u0430\u043b\u0438\u0442\u0440\u0430, \u0448\u0440\u0438\u0444\u0442\u044b, \u0441\u0442\u0438\u043b\u044c \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0438\u0439 \u0438 \u0442\u0435\u043a\u0441\u0442\u043e\u0432 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0432\u043c\u0435\u0441\u0442\u0435, \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u044f \u0435\u0434\u0438\u043d\u044b\u0439 \u043e\u0431\u0440\u0430\u0437.<\/p>\n\n\n\n

\u0422\u0430\u043a\u043e\u0439 \u0441\u0430\u0439\u0442 \u0441\u0440\u0430\u0437\u0443 \u0432\u044b\u0437\u044b\u0432\u0430\u0435\u0442 \u0434\u043e\u0432\u0435\u0440\u0438\u0435, \u043e\u0431\u043b\u0435\u0433\u0447\u0430\u0435\u0442 \u043d\u0430\u0432\u0438\u0433\u0430\u0446\u0438\u044e, \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e. \u041e\u043d \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0435<\/a> \u00ab\u043f\u043e\u0434\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u0442\u044c\u0441\u044f\u00bb \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0435\u0439. \u0411\u0435\u0437 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433\u0430 \u0441\u0430\u0439\u0442 \u0440\u0438\u0441\u043a\u0443\u0435\u0442 \u0432\u044b\u0433\u043b\u044f\u0434\u0435\u0442\u044c \u043a\u0430\u043a \u043d\u0430\u0431\u043e\u0440 \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0431\u0435\u0437 \u0445\u0430\u0440\u0430\u043a\u0442\u0435\u0440\u0430. \u0422\u043e\u0433\u0434\u0430 \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0447\u0435\u0440\u0435\u0437 \u043e\u0440\u0433\u0430\u043d\u0438\u043a\u0443 (SEO<\/a> \u0438\u043b\u0438 AIO<\/a>), \u0438 \u0440\u0430\u0431\u043e\u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u0441\u0442\u0430\u043d\u043e\u0432\u044f\u0442\u0441\u044f \u043c\u0435\u043d\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u043c\u0438.<\/p>\n\n\n\n

\u0418\u0442\u043e\u0433<\/h2>\n\n\n\n

\u041a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0442 \u0441 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0438, \u0442\u0440\u0430\u0442\u044f\u0442 \u043c\u0435\u043d\u044c\u0448\u0435 \u043d\u0430 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435, \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u0437\u0430\u0432\u043e\u0451\u0432\u044b\u0432\u0430\u044e\u0442 \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u0438 \u0443\u0434\u0435\u0440\u0436\u0438\u0432\u0430\u044e\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0434\u043e\u043b\u044c\u0448\u0435. \u0425\u043e\u0440\u043e\u0448\u0438\u0439 \u0431\u0440\u0435\u043d\u0434\u0438\u043d\u0433 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043e\u043a\u0443\u043f\u0430\u0435\u0442\u0441\u044f \u2013 \u0438 \u043d\u0435 \u043a\u043e\u0433\u0434\u0430-\u043d\u0438\u0431\u0443\u0434\u044c \u043f\u043e\u0442\u043e\u043c, \u0430 \u0432 \u0431\u043b\u0438\u0436\u0430\u0439\u0448\u0438\u0435 \u043c\u0435\u0441\u044f\u0446\u044b. \u041e\u043d \u0434\u0435\u043b\u0430\u0435\u0442 \u0431\u0438\u0437\u043d\u0435\u0441 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0437\u0430\u043c\u0435\u0442\u043d\u044b\u043c, \u043d\u043e \u0438 \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u043c, \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u0438 \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u044b\u043c. \u0410 \u0432 \u043c\u0438\u0440\u0435, \u0433\u0434\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u0438 \u0431\u043e\u043b\u044c\u0448\u0435, \u0447\u0435\u043c \u043a\u0438\u0441\u043b\u043e\u0440\u043e\u0434\u0430, \u044d\u0442\u043e \u0440\u0435\u0448\u0430\u0435\u0442 \u0432\u0441\u0451.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0411\u0435\u0437 \u0431\u0440\u0435\u043d\u0434\u0431\u0443\u043a\u0430 \u0432\u0430\u0448 \u0431\u0438\u0437\u043d\u0435\u0441 \u0440\u0438\u0441\u043a\u0443\u0435\u0442 \u043e\u0441\u0442\u0430\u0442\u044c\u0441\u044f \u043d\u0435\u0437\u0430\u043c\u0435\u0442\u043d\u044b\u043c. \u041a\u043e\u0433\u0434\u0430 \u0441\u0442\u0430\u0440\u0442\u0430\u043f \u0432\u044b\u0445\u043e\u0434\u0438\u0442 \u043d\u0430 \u0440\u044b\u043d\u043e\u043a, \u0447\u0430\u0441\u0442\u043e \u043a\u0430\u0436\u0435\u0442\u0441\u044f, \u0447\u0442\u043e \u0433\u043b\u0430\u0432\u043d\u043e\u0435 \u2013 \u0441\u043a\u043e\u0440\u0435\u0435 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0441\u0430\u0439\u0442. \u0417\u0430\u0442\u0435\u043c \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u0438 \u043e\u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0438\u0442\u044c \u043f\u0435\u0440\u0432\u044b\u0435 \u043f\u0440\u043e\u0434\u0430\u0436\u0438. \u041d\u043e \u043e\u043f\u044b\u0442 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442: \u0435\u0441\u043b\u0438 \u0443 \u0431\u0440\u0435\u043d\u0434\u0430 \u043d\u0435\u0442 \u0447\u0451\u0442\u043a\u043e\u0439 \u0438\u0434\u0435\u043d\u0442\u0438\u0447\u043d\u043e\u0441\u0442\u0438, \u0432\u0435\u0441\u044c \u044d\u0442\u043e\u0442 \u043d\u0430\u0431\u043e\u0440 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0447\u0435\u0440\u0435\u0437 \u0440\u0430\u0437. \u041a\u0430\u043a \u0431\u0443\u0434\u0442\u043e \u0432\u044b \u0436\u043c\u0451\u0442\u0435 \u043d\u0430 \u0433\u0430\u0437, \u0430 \u043c\u0430\u0448\u0438\u043d\u0430 \u0431\u0443\u043a\u0441\u0443\u0435\u0442. \u0411\u0440\u0435\u043d\u0434\u0431\u0443\u043a […]<\/p>\n","protected":false},"author":1,"featured_media":1920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_breakdance_hide_in_design_set":false,"_breakdance_tags":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-1919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"\n\u0424\u043e\u0440\u043c\u0443\u043b\u0430 \u0441\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430<\/title>\n<meta name=\"description\" content=\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043f\u043e\u0447\u0435\u043c\u0443 \u0431\u0440\u0435\u043d\u0434\u0431\u0443\u043a \u2013 \u044d\u0442\u043e \u043d\u0435 \u0444\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u044c, \u0430 \u043e\u0441\u043d\u043e\u0432\u0430 \u0441\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0438 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430. \u041f\u043e\u0441\u043f\u0435\u0448\u0438\u0442\u0435 \u0432\u044b\u0434\u0435\u043b\u0438\u0442\u044c \u0441\u0432\u043e\u0439 \u0431\u0440\u0435\u043d\u0434 \u0441\u0440\u0435\u0434\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/neo-creation.de\/ru\/blog\/formula-silnogo-brenda\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041a\u0430\u043a \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0431\u0440\u0435\u043d\u0434, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u044b\u0431\u0438\u0440\u0430\u044e\u0442 \u0441\u043d\u043e\u0432\u0430 \u0438 \u0441\u043d\u043e\u0432\u0430\" \/>\n<meta property=\"og:description\" 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