{"id":2081,"date":"2026-02-18T14:48:32","date_gmt":"2026-02-18T13:48:32","guid":{"rendered":"https:\/\/neo-creation.de\/ru\/?p=2081"},"modified":"2026-02-18T17:21:52","modified_gmt":"2026-02-18T16:21:52","slug":"targeting-kratchayshyj-put-k-klientu","status":"publish","type":"post","link":"https:\/\/neo-creation.de\/ru\/blog\/targeting-kratchayshyj-put-k-klientu\/","title":{"rendered":"\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433: \u043a\u0440\u0430\u0442\u0447\u0430\u0439\u0448\u0438\u0439 \u043f\u0443\u0442\u044c \u043a \u043a\u043b\u0438\u0435\u043d\u0442\u0443"},"content":{"rendered":"\n<p><em>\u00ab\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u2014 \u044d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0441\u043f\u043e\u0441\u043e\u0431 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435. \u042d\u0442\u043e \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u044c \u0442\u043e\u0432\u0430\u0440\u044b, \u0443\u043c\u043d\u043e\u0436\u0435\u043d\u043d\u043e\u0435 \u043d\u0430 \u043e\u0445\u0432\u0430\u0442 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438\u00bb.<\/em><\/p>\n\n\n\n<p><strong>\u2014 \u041a\u043b\u043e\u0434 \u0425\u043e\u043f\u043a\u0438\u043d\u0441, \u0430\u0432\u0442\u043e\u0440 \u043a\u043d\u0438\u0433\u0438 \u00ab\u041d\u0430\u0443\u0447\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430\u00bb.<\/strong><\/p>\n\n\n\n<p>\u0412 \u044d\u043f\u043e\u0445\u0443 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e \u0448\u0443\u043c\u0430 \u043c\u0430\u0441\u0448\u0442\u0430\u0431 \u043e\u0445\u0432\u0430\u0442\u0430 \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u043b \u0431\u044b\u0442\u044c \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0435\u0439 \u0443\u0441\u043f\u0435\u0445\u0430. \u0413\u043b\u0430\u0432\u043d\u044b\u0439 \u0432\u043e\u043f\u0440\u043e\u0441 \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0441\u0435\u0433\u043e\u0434\u043d\u044f \u043d\u0435 \u0432 \u0442\u043e\u043c, \u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c \u043b\u044e\u0434\u044f\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0435, \u0430 \u0432 \u0442\u043e\u043c, \u043a\u0430\u043a \u044e\u0432\u0435\u043b\u0438\u0440\u043d\u043e \u0432\u044b\u0447\u043b\u0435\u043d\u0438\u0442\u044c \u0438\u0437 6 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 Meta \u0438 LinkedIn \u0438\u043c\u0435\u043d\u043d\u043e \u0442\u0435\u0445, \u043a\u0442\u043e \u0433\u043e\u0442\u043e\u0432 \u043a \u0441\u0434\u0435\u043b\u043a\u0435. (DataReportal: <a href=\"https:\/\/datareportal.com\/reports\/digital-2025-global-overview-report\">Digital 2025 Global Overview Report<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0412\u044b\u0431\u043e\u0440 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b: \u0433\u0434\u0435 \u0441\u043a\u0440\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043c\u0430\u0440\u0436\u0430?<\/h2>\n\n\n\n<p>\u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439 \u0432 \u0442\u0440\u0430\u0444\u0438\u043a \u043d\u0430\u043f\u0440\u044f\u043c\u0443\u044e \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u0432\u044b\u0431\u043e\u0440\u0430 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0438 \u043f\u043e\u0434 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0435 \u0431\u0438\u0437\u043d\u0435\u0441-\u0437\u0430\u0434\u0430\u0447\u0438:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Meta Ads (Instagram &amp; Facebook). <\/strong>\u041f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u043e, \u0433\u0434\u0435 \u043f\u0440\u0430\u0432\u044f\u0442 \u0443\u043c\u043d\u044b\u0435 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u044b. \u041e\u043f\u044b\u0442 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u043e\u0439 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442: \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0445 \u043d\u0435\u0439\u0440\u043e\u0441\u0435\u0442\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u044e\u0442 \u0437\u0430\u043a\u043e\u043d\u043e\u043c\u0435\u0440\u043d\u043e\u0441\u0442\u0438 \u0432 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u043b\u044e\u0434\u0435\u0439, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439 \u0432 \u043c\u043e\u043c\u0435\u043d\u0442 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0438\u0445 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0438. \u042d\u0442\u043e \u0434\u0430\u0435\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u043d\u0430 20% \u0431\u043e\u043b\u044c\u0448\u0435 \u0437\u0430\u043a\u0430\u0437\u043e\u0432 \u043f\u0440\u0438 \u0442\u0435\u0445 \u0436\u0435 \u0437\u0430\u0442\u0440\u0430\u0442\u0430\u0445. (HubSpot: <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\">The State of Marketing 2025<\/a>)<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>LinkedIn Ads. <\/strong>\u0417\u043e\u043b\u043e\u0442\u043e\u0439 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442 \u0434\u043b\u044f B2B-\u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430. \u042d\u0442\u043e \u043b\u0438\u0434\u0435\u0440 \u043f\u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0443 \u0434\u0435\u043b\u043e\u0432\u044b\u0445 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043e\u0432, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0439 \u0443\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0442\u044c \u043f\u0440\u044f\u043c\u043e\u0439 \u043a\u043e\u043d\u0442\u0430\u043a\u0442 \u0441 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440\u0430\u043c\u0438 \u0438 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0430\u043c\u0438 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u0439, \u0447\u0442\u043e \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u0435\u0442 \u0432\u044b\u0445\u043e\u0434 \u043d\u0430 \u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u044b \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c \u0447\u0435\u043a\u043e\u043c.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0421\u0438\u043d\u0435\u0440\u0433\u0438\u044f \u0442\u0430\u0440\u0433\u0435\u0442\u0430 \u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438<\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/neo-creation.de\/ru\/targetirovannaya-reklama-v-meta-i-linkedin\/\">\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430<\/a> <\/strong>\u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0435\u0435 \u0432\u0441\u0435\u0433\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043d\u0435 \u0432 \u0432\u0430\u043a\u0443\u0443\u043c\u0435, \u0430 \u0432 \u0441\u0432\u044f\u0437\u043a\u0435 \u0441 <a href=\"https:\/\/neo-creation.de\/ru\/blog\/seo-prodvizhenie-prirost-klientov-bez-reklamy\/\">\u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0435\u043c<\/a>. \u041f\u043e\u043a\u0430 <a href=\"https:\/\/neo-creation.de\/ru\/smm-prodvizhenie\/\">SMM<\/a> \u0432\u044b\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0435\u0442 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c, \u0442\u0430\u0440\u0433\u0435\u0442 \u0440\u0435\u0448\u0430\u0435\u0442 \u0434\u0432\u0435 \u043a\u0440\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0437\u0430\u0434\u0430\u0447\u0438:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0413\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u043e\u0445\u0432\u0430\u0442.<\/strong> \u0418\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0435 \u0437\u0430\u0432\u0438\u0441\u0435\u0442\u044c \u043e\u0442 \u043a\u0430\u043f\u0440\u0438\u0437\u043e\u0432 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u043e\u0432 \u0438 \u0434\u043e\u043d\u043e\u0441\u0438\u0442\u044c \u0432\u0430\u0436\u043d\u044b\u0435 \u043e\u0444\u0444\u0435\u0440\u044b \u0434\u043e 100% \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438, \u0430 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u043e \u043c\u0430\u043b\u043e\u0439 \u0447\u0430\u0441\u0442\u0438 \u043f\u043e\u0434\u043f\u0438\u0441\u0447\u0438\u043a\u043e\u0432.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041f\u0440\u0435\u0434\u0438\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437.<\/strong> \u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043d\u0430\u0445\u043e\u0434\u0438\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0447\u044c\u0435 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0432 \u0441\u0435\u0442\u0438 \u0441\u0438\u0433\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u0442 \u043e \u0433\u043e\u0442\u043e\u0432\u043d\u043e\u0441\u0442\u0438 \u043a \u043f\u043e\u043a\u0443\u043f\u043a\u0435, \u0438 \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0442\u044c \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0432 \u043d\u0443\u0436\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0438\u043d\u0436\u0438\u043d\u0438\u0440\u0438\u043d\u0433: \u043e\u0442 \u0433\u0438\u043f\u043e\u0442\u0435\u0437 \u043a \u0446\u0438\u0444\u0440\u0430\u043c<\/h2>\n\n\n\n<p><strong>\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0432 \u0442\u0430\u0440\u0433\u0435\u0442\u0435<\/strong> \u2013 \u044d\u0442\u043e \u043d\u0435 \u0432\u043e\u043f\u0440\u043e\u0441 \u00ab\u0432\u043a\u0443\u0441\u0430\u00bb, \u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 \u0434\u0430\u043d\u043d\u044b\u043c\u0438. \u042d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 <a href=\"https:\/\/neo-creation.de\/ru\/\"><strong>Neo Creation<\/strong><\/a> \u0441\u0442\u0440\u043e\u0438\u0442\u0441\u044f \u043d\u0430 \u0442\u0440\u0435\u0445 \u0441\u0442\u043e\u043b\u043f\u0430\u0445:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0412\u044b\u0441\u043e\u043a\u043e\u0447\u0430\u0441\u0442\u043e\u0442\u043d\u043e\u0435 A\/B-\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435.<\/strong> \u041e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0439 \u0437\u0430\u043f\u0443\u0441\u043a \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u0432\u0430\u0440\u0438\u0430\u0446\u0438\u0439 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0437\u0430 \u043f\u0435\u0440\u0432\u044b\u0435 \u043f\u044f\u0442\u044c \u0441\u0443\u0442\u043e\u043a \u0432\u044b\u044f\u0432\u0438\u0442\u044c \u0441\u0432\u044f\u0437\u043a\u0438 \u0441 \u0441\u0430\u043c\u043e\u0439 \u043d\u0438\u0437\u043a\u043e\u0439 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c\u044e \u043b\u0438\u0434\u0430. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041d\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 (UGC).<\/strong> \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u00ab\u0436\u0438\u0432\u044b\u0445\u00bb \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u043e\u0441\u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044e\u0442\u0441\u044f \u043a\u0430\u043a \u043b\u0438\u0447\u043d\u0430\u044f \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0438\u044f, \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0434\u043e\u0432\u0435\u0440\u0438\u044f \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441\u043e \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0439.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u041f\u0441\u0438\u0445\u043e\u043b\u043e\u0433\u0438\u044f \u0432\u043b\u0438\u044f\u043d\u0438\u044f.<\/strong> \u0412\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u0435 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u043e\u0432 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u043e\u0441\u0442\u0438 \u0438 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0434\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c\u0441\u0442\u0432\u0430 \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u043f\u0440\u0438\u043d\u044f\u0442\u044c \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u043e \u043a\u043b\u0438\u043a\u0435.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u0413\u043b\u0443\u0431\u043e\u043a\u0430\u044f \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0438\u044f: \u0447\u0442\u043e \u0441\u0442\u043e\u0438\u0442 \u0437\u0430 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u043c\u0438?<\/h2>\n\n\n\n<p>\u0421\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0439 \u0442\u0430\u0440\u0433\u0435\u0442 \u0434\u0430\u0432\u043d\u043e \u0432\u044b\u0448\u0435\u043b \u0437\u0430 \u0440\u0430\u043c\u043a\u0438 \u043f\u043e\u043b\u0430 \u0438 \u0432\u043e\u0437\u0440\u0430\u0441\u0442\u0430. \u0413\u043b\u0443\u0431\u043e\u043a\u0430\u044f \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f\u043c\u0438 \u043d\u0430 \u0434\u0440\u0443\u0433\u043e\u043c \u0443\u0440\u043e\u0432\u043d\u0435:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>LAL (Look-alike).<\/strong> \u041f\u043e\u0438\u0441\u043a \u043b\u044e\u0434\u0435\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e \u0441\u0432\u043e\u0435\u043c\u0443 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044e \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e \u043f\u043e\u0445\u043e\u0436\u0438 \u043d\u0430 \u0442\u0435\u043a\u0443\u0449\u0438\u0445 \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u0435\u043b\u0435\u0439.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Account-Based Marketing (ABM).<\/strong> \u0422\u043e\u0447\u0435\u0447\u043d\u0430\u044f \u0440\u0430\u0431\u043e\u0442\u0430 \u0441 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0430\u043c\u0438 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0438\u0437 \u0441\u043f\u0438\u0441\u043a\u0430 \u0446\u0435\u043b\u0435\u0432\u044b\u0445 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432 \u0432 LinkedIn.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0420\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433. <\/strong>\u041c\u044f\u0433\u043a\u043e\u0435 \u043d\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u043d\u0438\u0435 \u043e \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0435 \u0442\u0435\u043c, \u043a\u0442\u043e \u0443\u0436\u0435 \u043f\u0440\u043e\u044f\u0432\u0438\u043b \u0438\u043d\u0442\u0435\u0440\u0435\u0441, \u043d\u043e \u043d\u0435 \u0437\u0430\u0432\u0435\u0440\u0448\u0438\u043b \u043f\u043e\u043a\u0443\u043f\u043a\u0443.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u041f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u043e\u0441\u0442\u044c \u0438 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u0435\u0442\u0440\u0438\u043a\u0438<\/h2>\n\n\n\n<p><strong>\u0422\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430<\/strong> \u2014 \u044d\u0442\u043e \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u0433\u0434\u0435 \u043a\u0430\u0436\u0434\u044b\u0439 \u0432\u043b\u043e\u0436\u0435\u043d\u043d\u044b\u0439 \u0446\u0435\u043d\u0442 \u0434\u043e\u043b\u0436\u0435\u043d \u0431\u044b\u0442\u044c \u043e\u0446\u0438\u0444\u0440\u043e\u0432\u0430\u043d. \u041c\u044b \u0441\u043c\u0435\u0449\u0430\u0435\u043c \u0444\u043e\u043a\u0443\u0441 \u0441 \u00ab\u043b\u0430\u0439\u043a\u043e\u0432\u00bb \u043d\u0430 \u0436\u0435\u0441\u0442\u043a\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CTR (Click-Through Rate).<\/strong> \u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u043a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043e\u0442\u0440\u0430\u0436\u0430\u0435\u0442, \u043d\u0430\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0442\u043e\u0447\u043d\u043e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u043a\u0440\u0435\u0430\u0442\u0438\u0432 \u00ab\u043f\u043e\u043f\u0430\u043b\u00bb \u0432 \u0431\u043e\u043b\u0438 \u0438 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u044b \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438. \u0412\u044b\u0441\u043e\u043a\u0438\u0439 CTR \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0441\u043d\u0438\u0436\u0430\u0435\u0442 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u043e\u043a\u0430\u0437\u0430, \u043d\u043e \u0438 \u0441\u043b\u0443\u0436\u0438\u0442 \u0433\u043b\u0430\u0432\u043d\u044b\u043c \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u043e\u043c \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0432\u0430\u0448\u0435 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0440\u0435\u0437\u043e\u043d\u0438\u0440\u0443\u0435\u0442 \u0441 \u0440\u044b\u043d\u043a\u043e\u043c.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CPA (Cost Per Action).<\/strong> \u0420\u0435\u0430\u043b\u044c\u043d\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0446\u0435\u043b\u0435\u0432\u043e\u0433\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f (\u0440\u0435\u0433\u0438\u0441\u0442\u0440\u0430\u0446\u0438\u0438, \u0437\u0430\u044f\u0432\u043a\u0438 \u0438\u043b\u0438 \u0437\u0432\u043e\u043d\u043a\u0430).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CAC (Customer Acquisition Cost).<\/strong> \u0418\u0442\u043e\u0433\u043e\u0432\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u043b\u0430\u0442\u044f\u0449\u0435\u0433\u043e \u043a\u043b\u0438\u0435\u043d\u0442\u0430.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ROAS (Return on Ad Spend).<\/strong> \u041f\u0440\u044f\u043c\u0430\u044f \u043e\u043a\u0443\u043f\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0432\u043b\u043e\u0436\u0435\u043d\u0438\u0439.<\/li>\n<\/ul>\n\n\n\n<p>\u0413\u043e\u0442\u043e\u0432\u044b \u043f\u0440\u0435\u0432\u0440\u0430\u0442\u0438\u0442\u044c \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438 \u0432 \u043f\u0440\u043e\u0433\u043d\u043e\u0437\u0438\u0440\u0443\u0435\u043c\u044b\u0439 \u043a\u0430\u043d\u0430\u043b \u043f\u0440\u043e\u0434\u0430\u0436? \u2014 \u041a\u043e\u043c\u0430\u043d\u0434\u0430 <strong>Neo Creation<\/strong> \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0432 <a href=\"https:\/\/neo-creation.de\/ru\/blog\/smm-prodvizhenie-dlya-biznesa-kak-istochnik-prodazh\/\">Meta \u0438 LinkedIn<\/a>, \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u043f\u043e\u0434 \u0432\u0430\u0448\u0438 \u0431\u0438\u0437\u043d\u0435\u0441-\u0446\u0435\u043b\u0438. <a href=\"https:\/\/neo-creation.de\/ru\/kontakty\/\">\u041e\u0431\u0440\u0430\u0442\u0438\u0442\u0435\u0441\u044c \u043a \u043d\u0430\u043c<\/a> \u0437\u0430 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0438\u0435\u0439, \u0447\u0442\u043e\u0431\u044b \u043d\u0430\u0439\u0442\u0438 \u0432\u0430\u0448\u0443 \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u0443\u044e \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044e.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u0420\u0435\u043a\u043b\u0430\u043c\u0430 \u2014 \u044d\u0442\u043e \u043d\u0435 \u043f\u0440\u043e\u0441\u0442\u043e \u0441\u043f\u043e\u0441\u043e\u0431 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435. \u042d\u0442\u043e \u0438\u0441\u043a\u0443\u0441\u0441\u0442\u0432\u043e \u043f\u0440\u043e\u0434\u0430\u0432\u0430\u0442\u044c \u0442\u043e\u0432\u0430\u0440\u044b, \u0443\u043c\u043d\u043e\u0436\u0435\u043d\u043d\u043e\u0435 \u043d\u0430 \u043e\u0445\u0432\u0430\u0442 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438\u00bb. \u2014 \u041a\u043b\u043e\u0434 \u0425\u043e\u043f\u043a\u0438\u043d\u0441, \u0430\u0432\u0442\u043e\u0440 \u043a\u043d\u0438\u0433\u0438 \u00ab\u041d\u0430\u0443\u0447\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430\u00bb. \u0412 \u044d\u043f\u043e\u0445\u0443 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e \u0448\u0443\u043c\u0430 \u043c\u0430\u0441\u0448\u0442\u0430\u0431 \u043e\u0445\u0432\u0430\u0442\u0430 \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u043b \u0431\u044b\u0442\u044c \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0435\u0439 \u0443\u0441\u043f\u0435\u0445\u0430. \u0413\u043b\u0430\u0432\u043d\u044b\u0439 \u0432\u043e\u043f\u0440\u043e\u0441 \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0441\u0435\u0433\u043e\u0434\u043d\u044f \u043d\u0435 \u0432 \u0442\u043e\u043c, \u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c \u043b\u044e\u0434\u044f\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c 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